Feel the Care

20x more effective than a manual toothbrush, gentle on gums

#1 Dental Professional recommended sonic toothbrush brand worldwide

Stronger on plaque¹, gentle on gums

Sweep away plaque

Whatever your oral health goals may be, our brush heads will help you get the job done. We've designed our toothbrushes to keep plaque removal on course with 2000% more plaque removal¹ than a manual toothbrush.²

Sonicare Fluid Action

Sonicare Fluid Action supports the bristles to clean by driving fluid deep between teeth and along the gumline.³

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SenseIQ Technology for your personalized experience
Balance your brushing style and sense your pressure, motion and coverage. When too much pressure is applied, the toothbrush will step in and automatically adjust to help protect your teeth and gums.
Next-Generation Sonicare Technology
Experience the Next-Generation Sonicare that delivers a consistent, gentle and effective clean - even in the hard-to-reach areas

Sustainability

100% carbon neutral since 2020⁴.

Through investing in renewable electricity and carbon offsets, our global operations emit net zero carbon into the atmosphere. We are also committed to sourcing over 75% of our total energy consumption from renewable sources by 2025, gradually phasing out fossil fuels from our entire operations⁵.

More oral care

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Disclaimers

vs. a manual toothbrush
in Gum Health mode vs. a manual toothbrush in 2 weeks
in White Mode using a leading whitening toothpaste in 1 week vs. a manual toothbrush
Own factories, own offices and own sites around the world
Our operations = our own factories, own offices, own logistics and own travel